FOR IMMEDIATE RELEASE
CONTACT: Scott McCaskey or Audrey
 Knoth at 757-625-2518

RIDGEFIELD PRESS

RIDGEFIELD, CT
12 04 03
by SCOTT McCASKEY

Alzheimer's author, expert will lead seminar

Ridgefield Crossings

Alzheimer's expert/author Joanne Koenig Coste will hold her "Learning to Speak Alzheimer's" seminar from 5:30 to 7 p.m. on Wednesday, Dec. 10, at Ridgefield Crossings senior living community.

Ms. Koenig Coste was named a "Woman to Watch in the 21st Century” by NBC Nightly News with Tom Brokaw.

Based on her book by the same name, Ms. Koenig Coste will discuss her pioneering, five tenet process of “habilitation." Practical care tips, learning how to communicate through positive reinforcement and setting realistic expectations for both the caregiver and the patient are key strategies in her proven approach.

The event is free and open to the public. There will be a reception and refreshments from 5:30 to 6 p.m. followed by the lecture and book signing until 7.

Ms. Koenig Coste developed her techniques when her middle aged husband developed progressive dementia, leaving her to care for him and their four children.

For more than 30 years she has refined her methodology, working with and helping thousands of patients, care givers and care partners. She has been interviewed on National Public Radio's "Talk of the Nation," in the New York Times and other publications around the country. Learning to Speak Alzheimer, A Groundbreaking Approach for Everyone Dealing with the Disease, was published by Houghton Mifflin in November 2003 to coincide with National Alzheimer's Awareness month. More than four million Americans suffer from Alzheimer's and related memory disorders, with an estimated 20 million more family members, loved ones and care givers also affected by the disease.

"This offers a truly exceptional opportunity to see and hear an Alzheimer's expert of national stature," says Celina Watson, executive director of Ridgefield Crossings senior living community. "Her knowledge and approach offer crucial tools in dealing with an illness that will continue to affect more and more Americans as the population ages. This is a very special occasion for us."

The seminar will provide an overview of Ms. Koenig Coste's "five tenets of habilitation": Make the physical environment work; know that communication remains possible; focus only on remaining skills; live in the patient's world and enrich the patient's life. The author/lecturer received a National Award for Health Heroes from Reader's Digest. Articles about her work also have appeared in the Wall Street Journal and Newsweek.

Ridgefield Crossings is now undergoing renovations that when completed in January 2004 will offer 99 independent and assisted living apartments and 24 apartments for residents of The Harbor Program, which will provide special care for people with Alzheimer's disease and related memory impairment.

Call 431 2255 to make reservations for "Learning to Speak Alzheimer's" or for more information.
 

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