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CONTACT: Emily Lalone
O’Neill and Associates
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Greystone Farm at Salem Associate Receives Benchmark “Beacon Award”
Vickie LaVoie Receives Top Company Award for Exemplary Performance at Salem Community

Salem, New Hampshire – (August 7, 2006) – Benchmark Assisted Living announced today that Vickie LaVoie, lead resident care director for Salem’s senior living community Greystone Farm at Salem, has been honored with the company’s top “Beacon” award. LaVoie was nominated by residents and fellow staff members and chosen by Benchmark’s Senior Leadership Team for exemplifying leadership and personalizing service. Benchmark Assisted Living is the largest assisted living provider in the Northeast and owner and operator of Greystone Farm at Salem.

“Vickie is absolutely the best of the best,” said Tom Grape, chairman and CEO of Benchmark Assisted Living. “She is caring and creative – always thinking of new ways to improve the lives of her residents and improve the ways we provide service at our communities. It is an honor to have her represent our entire company.”

LaVoie joined Greystone Farm at Salem in 2002 as the resident care nurse. She oversees the daily coordination of the entire resident care department at Greystone Farm at Salem.

“I am very excited to recognize Vickie. She has gone above and beyond her day-to-day activities for our residents,” said Justin Grady, executive director of Greystone Farm at Salem. “Vickie has demonstrated impeccable dedication to our community’s mission and values. She is a true example of the service excellence that Benchmark and this community are known for.”

About Benchmark Assisted Living
Benchmark Assisted Living is the leading provider of senior living services in the Northeast and one of the top ten assisted living providers nationwide. Services offered by Benchmark include independent living, assisted living and Alzheimer’s assisted living. The company is strategically focused on providing excellence in results through personalized service and a superior culture. Founded in 1997, Benchmark currently owns and operates 43 senior living communities. For more information, visit www.benchmarkquality.com.  

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