FOR IMMEDIATE RELEASE
CONTACT: Emily Lalone
O’Neill and Associates
(617) 646-1014

Benchmark Assisted Living Promotes Three to Vice President Posts

Wellesley Hills, MA (January 19, 2005) – Benchmark Assisted Living, the largest assisted living company in New England, has announced that three of its senior executives have been promoted to vice presidents. Alison Carnduff will serve as Vice President of Investments and Patrick Collins and Troy Florian will be Vice Presidents of Regional Operations.

“These three individuals have consistently earned high praise and respect and have played key roles in Benchmark’s success. Their leadership is valued and appreciated by the entire Benchmark team, and I am pleased to honor them with these promotions,” said Thomas H. Grape, Benchmark chairman and CEO. “We look forward their continued success.”

Alison Carnduff originally joined Benchmark in 1997 when the company was founded. She has made a significant impact in the development and research activities of the company. Carnduff most recently was pivotal in the underwriting and closing of Benchmark’s acquisition of Village Retirement and the company’s recapitalization with KFH. She is a resident of Watertown, Mass.

Patrick Collins joined Benchmark in 2003. Collins works closely with the executive directors and staff at many Benchmark residences and in this capacity has helped to appoint and groom many of Benchmark’s greatest employees. He resides in Sudbury, Mass.

Troy Florian has been a member of the Benchmark team since 2002 and has had a profound impact on field operations for the company. Florian is responsible for building the community management teams and providing support for their daily operations. He was also instrumental in the recent transition of Village Retirement communities to the Benchmark brand. He currently lives in Boston, Mass.

About Benchmark Assisted Living:
Benchmark Assisted Living is the largest assisted living company in New England and one of the top 10 in the nation. Known for exceptional resident satisfaction, the privately-held company owns and operates 33 properties, equaling 3,800 assisted living, independent living and Alzheimer’s residences. For more information about Benchmark, visit the Web site at www.benchmarkquality.com.

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